Paul Pruett has a knack for fusing pop culture and design with milk and dark chocolate. The CEO of Praim Group collaborates with fun, famous designers who create exclusive artwork for his chocolate bar wrappers.
It’s a match made in heaven. The chocolate bars become a coveted gift item for consumers, and a very unique marketing platform for designers.
Paul and his longtime business partner and PR guru, Amy Goldsmith, have racked up quite a gallery of artwork, including everyday and holiday designs from Jackie Shapiro of French Bull, Anne Taintor, Erin Condren, and Mary Phillips.
Paul and Amy also work with major licensed brands, such as Where’s Waldo, DreamWorks, Knock Knock, and Bosco.
The Where’s Waldo collection includes seven bars. And, true to form, Waldo is hidden on each bar. If you can’t find the bespectacled guy, solutions can be found on the Praim Group’s site.
What I love most about Praim Group is how much fun the company brings to chocolate. Paul and Amy have a chocolate bar for most any person on your gift list, and it’s a gift that is almost 100% guaranteed to spark a big smile and happy conversation.
The products match Paul and Amy’s personalities, which are warm, witty, welcoming, and fun. I know this because I make a beeline to the Praim Group’s booth at every trade show I attend. It’s the feels-like-family stop where the products really do match the people behind them.
Praim Group milk and dark chocolate bars are sold online for $5 each. The designer bars are also available at boutiques, stationers, and candy shops throughout North America.
Design and chocolate… Two of my favorite things in life.